"I make art like a girl"

I'm playing around with contemporary culture and how we advertise and stereotype women. I've started out with the company American Apparel. I'm using their font and taking queues from their editorial layouts. This is the first time i've used text in my work and below are a few images of what I've been making.

(Happy Birthday)

Materials include: Cardboard, xerox print, tar, masking tape. 

Scale: smaller figures standing at about 46" tall.